Deliverables:
Logo
FE Car
Billboards
Lanyard
Helmet and Racing Suit
Brand Guidelines
Business Card
Electra Velocity Racing is a cutting-edge Formula E team based in Barcelona, combining innovative electric vehicle technology with a commitment to sustainability. Aimed at a younger, eco-conscious audience, including millennials and Gen Z, their mission is to showcase the power of electric vehicles in high-speed racing.
With Barcelona’s motorsport heritage and a focus on sustainability, Electra-Velocity Racing stands out for its unique blend of technology, excitement, and environmental responsibility. For this project, I developed a bold visual identity that reflects their dynamic and future-focused brand and honouring the heritage of Barcelona.
