Deliverables:
Logo
Social Media
Imagery
Stationery
Banner
T-Shirt
I was tasked with creating a visual identity for the 2025 Hereford Tour of Britain, a multi-stage cycling event. The design needed to appeal to a diverse audience, including professional and amateur cyclists, local residents, tourists, and potential sponsors. I aimed to capture the event’s spirit while ensuring inclusivity.
To tie the design to the region, I incorporated elements of the Herefordshire countryside, highlighting the natural beauty of the area.
