Deliverables:
Bus Stop Billboard
Social Media Posts
Billboard Campaign
For the D&AD New Blood brief, I chose to tackle the Hellmann’s brief. The challenge was to create an innovative idea that would make a real impact, stand out, and appeal to a young Gen Z audience.
I decided to develop a witty, irreverent, and humorous campaign inspired by the dating app Tinder, which resonates strongly with this demographic. I reimagined Hellmann’s Mayo as a character on a dating profile, blending humour, meme-driven content, and entertainment to create something fresh and engaging for the target audience.
