Deliverables:
Logo
Billboard
Mobile App
Desktop Website
Motion Video
SIM Card
This live brief, given by Hello Yes, a London-based design agency, tasked me with developing a branding identity for Vibe, a new mobile service provider targeting Gen Z (16–25-year-olds).
Vibe embodies a youthful, vibrant spirit, and I created a bold, fresh, and approachable brand identity that reflects its core values: cool, community, and reliability. The bright colours and dynamic design elements make it feel authentic and engaging, appealing to young people seeking a mobile service provider that aligns with their energetic, self-expressive lifestyle.
